Google Vertex AI provides a powerful and versatile platform for developing generative AI models, offering managed services, high-performance computing, pre-built models and APIs, AutoML capabilities, and seamless integration with other Google Cloud services. Its importance in generative AI lies in its ability to simplify and accelerate the development and deployment of generative models, thereby enabling researchers, developers, and organisations to harness the creative potential of AI more effectively. In this course, we will delve deeper into understanding generative AI, different generative AI models and their inner workings. We will explore Vertex AI and its several functionalities along with an in-depth implementation of Google's Imagen, Codey and Text Bison models.